The Paper's Abstract of The 3rd
International Conference on Imaging Science and Hardcopy

Going Digital - How it is changing the media market for printing and imaging

May 26-29,1998
Chongqing China

　Reichel  Dieter

Folex/Celfa AG, CH6423 Seewen, Switzerland
Tel: (+41)41-819-7405,  Fax: (+41)41-819-7451

   The Tao of mankind is change!   This paper will show the present stage and future growth andevelopment of Digital Printing (by our definition: duplex 30p/min.in full process color -Xeikon, Xerox, indigo) and Digital Imaging>  (anything below the speed of Dig. Prtg.) - altogether a  $ 5 billion business for media alone.
    Digital Printing today constitutes approx. 10 % of short run printing and will expand to 17 % over the next 3 years offering great opportunities for specialized and customized printing application such as identification- and security systems (smart cards etc.), presentation transparencies, membrane switch graphics, control panels, durable labels, tags, badges, nameplates and so on.
     Digital Imaging today is already a diversified market of electrostatic-, inkjet-, dyesub- and TWT-technologies. This paper will present the tendencies of the coming years, broken down into  (super-)wide format, narrow format (business, SOHO) as well as the use of media in those segments.

中国复印科学与工程学会
Reprographic Scientists and Engineers Society of China 
7 Chang-Tu Rd.Tianjin300131,China  Tel:(22)26669189 Fax: (22)26669189 
E-mail: rsesc@public.tpt.tj.cn
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